Growing Over its Most-Recent Original, ABC’s “The Middle” Finishes No. 1 at 8:30pm in Adults 18-49, Beating Fox’s Finale of “Human Target”

“The Middle” (8:30-9:00 p.m.)

Surging from its lead-in by 38% at 8:30 p.m., ABC’s “The Middle” won its half-hour among Adults 18-49 (2.2/7), beating competition including the second half-hour of Fox’s season finale of “Human Target” (2.1/7). ABC freshman “The Middle” also beat out its comedy competition in the slot, defeating CBS’ freshman “Accidentally On Purpose” by 16% (1.9/6). In fact among young Adults, the ABC freshman comedy has been the highest-rated scripted show in its half-hour on 3 of its last 4 original telecasts.

· “The Middle” was up from its most recent original telecast by 8% in Total Viewers (6.7 million vs. 6.2 million) and by 10% in Adults 18-49 (2.2/7 vs. 2.0/6).

Source: The Futon Critic

Building on its lead-in at 8:30 p.m. (+13%), ABC’s “The Middle” (2.7/8) finished as the No. 1 regular program in its half-hour among Adults 18-49, beating the second half-hour of Fox’s “Human Target” premiere by 8% (2.5/7) and NBC’s “Mercy” by 69% (1.6/5).

“The Middle” achieved series-high numbers among Adults 18-49 and across each of the key Women demos (W18-34/W18-49/W25-54).

Source: The Futon Critic