“The Middle” Ratings

ABC’s 8-9pm Repeat Comedies Build Adult 18-49 Audience Against “Idol,” As a Repeat “The Middle” Beats NBC’s Original “Mercy” at 8:30pm by 21%.

ABC Repeat Comedies (8:00-9:00 p.m.)
Opposite “American Idol” from 8:00-9:00 p.m., repeats of “Modern Family” and “The Middle” gained Adult 18-49 audience (+6%) for ABC in the hour. In fact ABC was the only broadcaster to grow in the time period.

At 8:30 p.m., a replay ABC’s “The Middle” defeated NBC’s original Mercy by 21% in Adults 18-49 (1.7/4 vs. 1.4/4). Despite facing “Idol,” “The Middle” posted its second-highest repeat number to date.

Source: RBR

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